- Fragments of Bird Flu Virus Found in 1 in 5 Milk Samples
- Clients Got HIV Through ‘Vampire Facial’ Microneedling Treatments
- Take the Stairs & Step Up to Longer Life
- ‘Drug Take Back Day’ is Saturday: Check for Leftover Opioids in Your Home
- Loneliness Can Shorten Lives of Cancer Survivors
- A Stolen Dog Feels Like Losing a Child, Study Finds
- Healthier Hearts in Middle Age Help Black Women’s Brains Stay Strong
- Better Scans Spot Hidden Inflammation in MS Patients
- Which Patients and Surgeries Are ‘High Risk’ for Seniors?
- Vancomycin May Be Losing Strength Against Common Deadly Infection
Losing Some TV Ads Might Reduce Childhood Obesity
Limiting TV ads for sugary, salty and high-fat foods and drinks might help reduce childhood obesity, British researchers suggest.
They looked at advertising of these products between 5:30 a.m. and 9 p.m. If all such ads were withdrawn during those hours, the number of obese kids in the U.K. between the ages of 5 and 17 would drop by 5% and the number of overweight kids would fall 4%, the study found.
That’s equivalent to 40,000 fewer kids in the U.K. who would be obese and 120,000 fewer who would be overweight, the researchers said.
The findings were published online Oct. 13 in the journal PLOS Medicine.
Oliver Mytton, an academic clinical lecturer at the Center for Diet and Activity Research at the University of Cambridge, led the study.
“Measures which have the potential to reduce exposure to less-healthy food advertising on television could make a meaningful contribution to reducing childhood obesity,” the authors said in a journal news release.
But they also pointed out that they could not fully account for all factors that would affect the impact of the policy, if implemented.
They added: “Children now consume media from a range of sources, and increasingly from online and on-demand services, so in order to give all children the opportunity to grow up healthy it is important to ensure that this advertising doesn’t just move to the 9-10 pm slot and to online services.”
More information
For more on childhood obesity, visit the U.S. Centers for Disease Control and Prevention.
Source: HealthDay
Copyright © 2024 HealthDay. All rights reserved.